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Originally posted on Gigaom:
Friday marks one year since the passing of Apple(s AAPL) founder and cult hero Steve Jobs. But despite the valiant efforts of CEO Tim Cook to keep Apple’s focus on the future, it’s almost like Jobs never left: he’s been invoked an astonishing number of times over the past year to make a point or to shut down a debate about the company he founded — and about the job his successor is doing.
Here’s an idea about how to honor Jobs best: can we stop pretending we know what he would have done? That he would, say, fire Tim Cook, or that he would’ve had some brilliant other way of apologizing for a subpar Maps app, that he’d have a fit over Siri, or would have been infuriated by a random logo design? The insinuation is that Cook’s only correct course over the last 14 months as CEO of Apple is to properly channel Jobs.
A lot has changed at Apple since Jobs lost his battle with cancer on Oct. 5, 2011. But then again, plenty hasn’t: Apple is still the most valuable public company in the world. People still clamor to buy iPhones and iPads the first day they’re available. And people still talk more about Steve Jobs than the man who was at the helm during a 78 percent jump in Apple’s market value over that time span.